Under this project, a Memorandum of Understanding (MoU) with Ministry of Women Development & Human Rights Punjab was signed as government is the most important stake holder for all social campaigns This MoU has developed a strong link between the government and private sector resulting in a secure campaign. The involvement and subsequent support of key officials has made this a very successful initiative.

Another component is lobbying with the key personalities both at the federal and provincial level. The main people contacted include the President and Prime Minister of Pakistan, key federal and provincial government ministers and high ranking officials of various departments such as Women development, Social Welfare, Labor, Industries, and Information. These influential people have strengthened the campaign by lending their support and directing similar initiatives towards WRC-Pakistan in forming successful partnerships. The trust of these people gained through a successful campaign has opened channels of opportunities. White Ribbon Man of the Year Award 2006 was announced for President Musharraf.  This initiative of the White Ribbon Campaign-Pakistan not only gave a boost to the campaign but also helped in enhancing a moderate image of Pakistan before the world. The award announcement was highly projected in the international media. The Pakistan-US Caucus which has 69 US congressmen published the news on their website and many prominent European and US newspapers highlighted the award. Memorandum of Understanding with The Gender Reform Action Plan GRAP Punjab was yet an added step towards lobbying. It is basically a set of professionally analyzed statements of intent and is aimed at introducing government-wide reforms to engender the machinery at the federal, provincial and district levels with a positive bias for women.