Established in 1991, the international 16 Days of Activism to Stop Violence Against Women campaign officially begins on November 25 (International Day for the Elimination of Violence Against Women) and ends on December 10 (World Human Rights Day), to highlight the connection between women, violence and human rights.

This 16-day period also includes other significant dates such as December 6, which marks the Anniversary of the Montreal Massacre. In 1989, fourteen women were shot dead in the Montreal School of Engineering by a young man, who believed it was because of female students that he was not accepted into the engineering school. This brutal act triggered the creation of the White Ribbon Campaign

This is the 17 th year of the international campaign - 16 Days of Activism to Stop Violence Against Women This year the White Ribbon Campaign Pakistan is coordinating a range of activities under the theme ‘Take Action To Stop Violence Against Women ' .

The campaign aims to raise awareness about violence against women, highlight the connection between women, violence and human rights and encourage individuals, organisations and businesses to take practical steps to help stop violence against women.