White Ribbon Campaign Pakistan (WRCP) is deeply grateful for the overwhelming support and commitment it has engendered for itself since its inception in July 2006. Started from Lahore and Multan, WRCP has now its chapters nation wide and is in the phase of extending the network of its services. We at WRCP very much believe that this encouragement and trust over WRCP and the cause it is working for will continue in future as well.

The South Asian subcontinent is the least gender sensitive region in the world. It is the only region in the world where men outnumber women. The sex ratio is 105.7 men to every 100 women. In Pakistan, women are not only subjected to economic inequity, but they are also victims of inhuman customs and laws such as Karo Kari, Hadood Ordinance, Qasas and Marriage to the Quran.

If we look at the history of Pakistan, we find several women's movements against these criminal laws and customs. These movements no doubt gave women sense of their rights to a great extend and now they are living far better lives than their mothers, however, despite all the struggle carried out by these movements and all the awareness generated as a result of these movements, women are still victimized with countless forms of torture.

Here the questions arise: how long will this continue? And how it can be minimized? And most importantly whose’s violence we are talking about? Will the women's movements only be confined to make women aware of their rights or take a more realistic approach towards this menace?

While dealing with violence against women an important reality is ignored that violence on women is often committed by a father, husband, brother, other male family members, or friends. And it is in women's own houses where they are most likely to experience violence. It is considered that whatever happens in our homes is a private affair. We've all heard phrases such as 'a man's home is his castle,' and 'father knows best,' that reinforce ideas that a man should be the head of the family, the one who should be in control. Such attitudes have encouraged some men to assert themselves through violence. A combination of these attitudes, fear, and a lack of alternatives has encouraged some women to remain in abusive relationships.

‘Justice can be provided by those who do injustice because they have the power to do both’, serves as the base of our campaign .WRCP’s main aim is to fill the missing link. Our main focus is on working with men because even if they are not part of the problem, they can bring forth solution. They can persuade their fellow men not to inflict or encourage violence on women in any shape. We want to make men realize that violence on women also affects them in one way or the other.

The idea of men working to end violence against women was not conceived over night; rather it was initiated after careful thought and analysis. The fabric of our society is that generally men are the bread winners of their families and are also predominantly more visible in decision making. Our religion, Islam, also gives women all the due status and rights and asserts that men should treat women with respect and care. White Ribbon Campaign Pakistan is working to make men realize that their power and manliness doesn’t lie in maltreating women, rather they can give it a new and positive avenue by using it constructively to create a violence free environment not only for women, but also for themselves, their children and future generations.

To realize its vision into reality, WRCP needs your encouragement, support and co-operation. We have just begun and keeping in view the main objectives of WRCP, your suggestions and ideas to improve our performance will be highly appreciated. We at WRCP welcome your worthy feed back.