The present cohort of youth is currently the largest in the history of Pakistan and the next one will be even larger. This group will constitute the future decision makers of the country yet, they are denied access to vital information. It is of utmost importance that these young people should be brought into the main stream of development initiatives to lend their support to the various causes. Young boys and men are the main focus of this campaign with more emphasis on boys.

Adolescence is the age when mild intercessions can mould young brains changing their negative beliefs, guiding them to challenge the norms of the society and take a step forward towards a peaceful society free of violence and discrimination.  If our youth are educated today on women rights we can ensure equality, equity and justice for all in our society. Therefore, one of the important projects of WRCP is Youth Awareness Program for educational institutions in Punjab to promote a positive change within the youth of this country.

WRC-Pakistan considers it very important to train at least a group 20 - 25 young people who can carry out the activities of the campaign in various districts. Therefore, Youth Leadership Program commenced in August 2007 is another project. Under this venture training workshops will be arranged involving National and International Gender experts to train a selected group of young people from all over Punjab on gender issues and teach them ways and means to communicate the concept to WRC to the men and boys in their educational institutions and local communities. Special training modules are being prepared for such trainings and we are getting assistance from international White Ribbon Campaigns in their development.  All the modules will be translated in Urdu and later on in the local languages of the other provinces when we take this campaign to other parts of Pakistan in the next phase.