Under this project a selected group of luminaries has been selected as Gender Equality ambassadors. These leaders have been identified from different areas, such as media, entertainment, sports and politics to serve as ambassadors for this initiative in public eye. They represent WRCP and promote gender equity at key public events. The idea is to use their public opinion makers’ image to spread WRCP message to a larger number of people and since they are role models therefore, when general public will see them advocating an environment free of violence it will definitely leave a convincing impact on them. 

Another part of this project is to propel fathers and teachers as role models as it is a natural phenomenon that youth idealize either their fathers or teachers and want to be like them at some point in their life. Therefore, if fathers or teachers are sensitized and their children or students see them projecting and practicing a violence free environment, it will certainly leave a life lasting impact on them and in their practical life they also will be working against violence on women.