White Ribbon has adopted the strategy of reaching out to the maximum number of communities. For this purpose, a national consortium comprised of Community Based Organizations (CBOs), Friends of White Ribbon, has been established. It is based on the idea of reaching out to those communities who are geographically hard to reach, and sensitize them on the issues of gender discrimination, inequality and violence against women.
White Ribbon as facilitator not only works on capacity building of the local organizations, but also creates awareness among general masses at the grassroots level. By empowering the local organizations, White Ribbon has positively influenced the communities, making them understand the importance of women’s rights.