The present cohort of youth in Pakistan is the largest in the country’s history with the next up expected to outsize it. It is of utmost importance that these young people are brought into the mainstream of development initiatives to lend their support to various causes and feel part of the solution. To promote positive change within the youth of this country in this time of rising intolerance, WRCP has strategically involved students in various aspect of the campaign ending violence against women under its Youth Leadership Program. Working with the students gave them a sense of ownership of the initiative. Such activities have also proved useful in training our youth volunteers to plan similar activities on VAW in future on their own.