The White Ribbon Campaign Pakistan was launched with a vision to create awareness specifically amongst men and boys and in the public at large regarding injustice towards women and violation of women's rights. The aim is to develop communities where both men and women can live in mutual respect, peace and harmony by fulfilling each others rights, where women feel safe and secure and can live without any threat of violence from their family or the society.

Mission:
The ultimate goal of this campaign is elimination of all forms of violence and discrimination against women from the society through active male involvement by promoting an enlightened and gender balanced approach to change attitudes and behaviors of men towards women.