WRCP introduced this new conception of working with men and boys to end violence against women in Punjab supported by WPP, a combined initiative of GTZ (German Agency for Technical Assistance) and SWD. Starting from July 2006, the campaign was a pilot project taking shape and roots in Pakistan. Initially GTZ selected Multan and Lahore as pilot districts to launch the campaign. GTZ is also partially assisting in the expansion of WRCP activities and opening up of other chapters in districts across.