Keeping in view the broad project objectives culturally sensitive strategies have been adopted to carry the message to different community groups. These include training sessions for local campaign groups, strategic meetings with the important influential groups like religious & political leaders in the communities, training of teachers to communicate with youth about violence, arranging dialogues between youth and religious scholars, holding seminars and involving youth clubs in various educational institutions.

White Ribbon Campaign Pakistan is also lobbying with policy and decision makers, works with media as a strategic partner, raises awareness amongst youth, creates local ownership and role models, and sensitizes the society in general.