The White Ribbon Ambassador Program is a premier leadership initiative designed to engage influential men as high-profile advocates for gender equality and the prevention of violence against women (VAW). By recruiting leaders from the corporate sector, media, sports, academia, and the arts, the program leverages personal influence to challenge the social norms that perpetuate domestic and digital abuse. Ambassadors serve as the “face of change,” using their platforms to model positive masculinity and encourage other men to join the movement for a safer, more equitable Pakistan.

The Role of a White Ribbon Ambassador

Influence & Advocacy:Use professional and social platforms to mainstream the conversation around women’s rights and the legal protections available under Pakistani law.
Public Pledging:Lead by example by taking the National White Ribbon Pledge: “I swear never to commit, excuse, or remain silent about violence against women and girls.”
Corporate Leadership: Encourage the adoption of gender-sensitive policies and anti-harassment protocols within their respective organizations.
Youth Mentorship: Participate in university speaking engagements and “Youth for Change” forums to inspire the next generation of male leaders.

Why Become an Ambassador?
Becoming an ambassador means joining a global fraternity of men dedicated to social justice. In Pakistan, our ambassadors work closely with theNational Commission on the Status of Women (NCSW)and other stakeholders to ensure that their advocacy is backed by the latest legislative research and data. By aligning with White Ribbon, leaders demonstrate a commitment to Corporate Social Responsibility (CSR) and play a direct role in improving Pakistan’s standing on the Global Gender Gap Index.

Scope of Engagement

- Use White Ribbon Pin, logo and resources that are provided as directed.
- Raising awareness, lead and advocate to end all kinds of violence against women.
- Speaking out against all forms of violence against women, as well as being involved in activities that promote women’s safety and wellbeing.
- Engaging and supporting men to involve in the movement through promoting (online/offline) and participating in the activities that can bring a change in society.
- Campaigning at the local and national level to promote that women’s safety is a men’s issue too.
- To promote the White Ribbon through engaging and educating your peers and challenge sexism in everyday life.
- Speak about ending violence against women at community events, TV programs, social media and where possible.
- Act as a positive role model for other men and boys by actively engaging in positive behaviour and actions towards women.
- Use White Ribbon presentation and material as well as follow guidelines for other events.
- Encourage people especially men to take the White Ribbon Pledge. To keep in touch with White Ribbon and offer feedback, suggestions and advice.

Code of Conduct

If you are interested in becoming a White Ribbon Ambassador or champion, the first step is to pledge “never to commit, excuse & remain silent about violence against women”.

- You will always adhere to the White Ribbon Values and will make sure people know that you are a volunteer, not an expert.
- You will never share any confidential or sensitive information that is disclosed to you in your role as an Ambassador.
- You will not accept gifts, money or any item of value from anyone in connection with your role as an Ambassador.
- You will avoid any act in any way that could bring White Ribbon into disrepute.
- By agreeing to the code of conduct you will be making the declaration “that nothing in my past or current personal life would damage the credibility of White Ribbon Pakistan”.